Arkhouse
Arkhouse Gallery
Fine Art for Web3
“Art director and animator FrankNitty3000 creates spectacular eye candy, but this candy bites back.”—GUCCI
Rrreality
In my work, I delve into the intricate relationship between seduction and manipulation within the realm of commercial narratives. These explorations lead me to repurpose imagery, bending its form and altering its intended meaning. Beyond the glossy veneer of “advertorial” images I explore a possible alternative interior motive, one that offers more than mere seduction.
Our collective relationship with commercial imagery often remains superficial. It’s a fleeting encounter, sometimes merely a passing glance. Words like “allure” and “beauty” weave through this visual landscape, leaving traces of intrigue and suspicion. But mostly they become part of a shared subconscious experience of distorted Reality.
Rrreality
Frank Nitty's exhibition invites viewers to step onto a bridge between the known and the unknown.​
About Frank
Embarking on his dynamic journey in The Netherlands, Frank emerged from the esteemed Design Academy Eindhoven in the mid-2000s, renowned for nurturing top-tier design talent worldwide.
With a career spanning over two decades and spanning three continents, Frank has traversed diverse roles, from art director in fashion to creative director in advertising, and even directing music videos.
Since the 2010s, Frank has been a trailblazer, pushing the boundaries between digital art and commercial imagery under the alias FrankNitty3000. As a self-proclaimed Guerrilla Deconstructionist, he has collaborated with global fashion, cosmetics, and luxury brands like Gucci, Burberry, Louboutin, and Dior.
Utilizing a blend of "traditional" 2D collage techniques and dynamic motion graphics, Frank crafts manipulations of found and photographed images that seamlessly merge digital art with advertising.
His work has graced prestigious venues, including the Gucci Garden in Florence and galleries across Amsterdam, London, Beijing, Shanghai, and Tokyo. It has also been featured in renowned publications such as Wired, Vogue, Schön!, and Numéro.